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Our Management Team

We believe our services are unique in the car wash industry with everything from building a car wash to running a wash business and everything in between.  

We have experience owning and operating wash properties, and we are here to help in any way that we can. You can contact our team members below.

Bob Rust

CEO

Dominic Lewinsohn

President

Karen Nalls

Executive Sales Leader

Jay Florence

Field Installation Supervisor

Elizabeth Poling

Chief Operating Officer

Drew Hyams

Principal Accountant

Johnny Wallace

Equipment, and Systems Specialist

Jay Hill

Head of Social media and Marketing

Call us: (540) 935-2540

CEO

Robert rust

Robert Rust started in the carwash industry in 2008. He now has five flex-service carwashes in Virginia and South Carolina, operating under the White Horse & Liquid Highway brands with others in varying forms of development. His experience includes ground-up development, and acquisition and reposition. Mr. Rust is also a principal of Iron Ox Development Corporation, which is a family entity focused on commercial real estate and is a licensed real estate broker in Virginia, Maryland and Washington, D.C. Before starting White Horse, Mr. Rust worked for a real estate private equity firm acquiring retail shopping centers and parking garages. The firm also represented retail tenants in search of space, responsible for tenant roll-outs and expansion strategies. Mr. Rust started his career as an analyst with Goldman, Sachs and Co. where he worked in the Asset Management division in their Philadelphia office. Mr. Rust has degrees from Virginia Tech and the London School of Economics.

President

Dominic Lewinsohn

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Dominic Lewinsohn is extremely excited about the potential for growth both nationally and internationally in the Tunnel Carwash industry. Dominic is a strong believer in identifying great partners, hiring and developing amazing people, creating and implementing strong processes, excellent systems and takes most pride in exceptional execution. Dominic was a co-founder at Prospect 33 which grew from a start up in New York City, to a global consultancy in North America, Europe and Asia. Previously he was the sole owner of a small restaurant group in Park City, Utah, worked as a national director of operations at a restaurant chain and served as brand development officer for a California restaurant concept. Dominic Lewinsohn earned his bachelor’s degree from the Conrad N Hilton School of Hotel and Restaurant Management at the University of Houston. Dominic has served at board level for The Fidelity International Jazz Festival, University of Utah ENT Cancer Foundation and Mountain Town Music. Dominic ran the Olympic torch at the Salt Lake Winter Games and completed the Ogden Marathon.

Executive Sales LEader

Karen Nalls

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When human beings experience great trauma in their life, they sometimes take that life event and turn it into an amazing beginning. I am that person. If excellence is possible, good is not enough and that is what I strive for each day. I love getting people excited about the things I’m excited about. Right now, that’s any and everything in the carwash industry! Outside of the office, I’m committed to my children, family, and community, and am always looking to brush up my networking skills over coffee or drinks. I am a very goal driven, meticulous, and a hard-working individual who is very passionate about learning, educating, and helping others. I communicate with ease and absolutely love to network! I am experienced, resourceful, and dependable in all aspects. I have an extensive knowledge in leadership, communication, accounting, payroll, managing, marketing, advertising, and collections. I utilize strong research, planning and organizational skills. I work for an amazing company that allows me to show my clients’ what excellence in customer service and communication should look like. I look forward to building relationships with all our clients, as well as establishing new relationships in all areas.

FIELD INSTALLATION SUPERVISOR

jay florence

JAY FLORENCE STARTED WORKING IN THE CAR WASH INDUSTRY IN 2012 AS A CREW MEMBER PROVIDING AFTERCARE SERVICES.IN MARCH 2014 JAY WAS PROMOTED TO THE GM AT WHITE HORSE WOODBRIDGE LOCATION. IN JANUARY 2016 JAY WAS PROMOTED TO DIRECTOR OF MAINTENANCE FOR ALL OF WHITE HORSE LOCATIONS. JAY CUSTOMIZED A PREVENTATIVE MAINTENANCE PROGRAM FOR ALL OF THE WHITE HORSE LOCATIONS, WHICH IS STILL IN PLACE TODAY. IN 2017 JAY TRANSITIONED FROM WHITE HORSE TO IRON FOX TO SERVE AS THE LEAD INSTALLER. SINCE JOINING IRON FOX AS LEAD CREWS IN COMPLETE TUNNEL INSTALLATIONS, REMOVED AND REPLACED COMPONENTS, AND PROVIDED DIAGNOSTICS AND REPAIRS FOR CAR WASH OPERATORS IN MARYLAND AND VIRGINIA. JAY’S SKILLS INCLUDE WELDING, ELECTRICAL, PLUMBING, PROGRAMMING, AND DIAGNOSTICS.

CHIEF OPERATING OFFICER

ELIZABETH POLING

Elizabeth Poling joined Iron Fox, LLC in 2017. For more than fifteen years, she worked as the Chief Operating Officer for a commercial management corporation overseeing the daily operations of multiple companies including a law firm, a consulting firm, and nine retail establishments. Elizabeth’s strengths are in financial, payroll, human resources, and benefits. Elizabeth is a member of SHRM, reflecting her focus on managing employees and protecting their benefits. She is currently working towards her SCP certification through SHRM. Elizabeth received her Bachelor of Science degree from The Ohio State University. In her time outside of work, Elizabeth enjoys spending time with family and friends, spoiling her two Dachshunds Brutus Buckeye and Carmen Ohio, and cheering on her beloved Buckeyes.

PRINCIPAL ACCOUNTANT

DREW HYAMS

DREW STARTED AT IRON FOX IN JAN 2021. HE WAS BORN IN SILVER SPRING, MD BUT GREW UP IN CHARLESTON, SC, AND COMPLETED HIS BS IN ACCOUNTING AND BUSINESS ADMINISTRATION. ALSO, HE RECEIVED HIS MS IN ACCOUNTANCY AT THE COLLEGE OF CHARLESTON. DREW SPENT A FEW YEARS IN PUBLIC ACCOUNTING AS A FINANCIAL STATEMENT AUDITOR BEFORE MOVING INTO THE PRIVATE ACCOUNTING INDUSTRY. HE HAS AN INCREDIBLE SON NAMED LUCAS, WHO INSPIRES HIM TO BE THE BEST HE CAN BE. WHEN DREW ISN’T DOING ACCOUNTING, HE ENJOYS SURFING, RUNNING, BIKING, COOKING AND PRETTY MUCH ANYTHING OUTDOORS.

Systems specialist

Johnny Wallace

Johnny Wallace joined Iron Fox as a Systems Specialist in January 2019. He has been in the car wash industry for over 20 years and has worked at every level of operation. He is passionate about all aspects of the car wash industry. As part of the Iron Fox team he focuses on POS systems, business operations and organization. He loves problem solving and building structures and systems to aid in efficient business operations. Johnny looks forward to helping operators in choosing the best POS systems for their individual needs and to help in setting every customer up for success.

head of social media and marketing

Jay Hill

JAY HILL JOINED IRON FOX AS A THE HEAD OF SOCIAL MEDIA, AND MARKETING  IN FEBRUARY
2021. NEW TO THE CAR WASH INDUSTRY, BUT NO STRANGER TO MARKETING AND SOCIAL MEDIA, 

JAY HAD PLENTY SUCCESS WITH MULTIPLE COMPANIES GROWING AND REPRESENTING 

BUSINESSES IN THE BALTIMORE-WASHINGTON AREA. HE LOVES  BEING ABLE TO CREATE AN IDEA IN HIS HEAD, THEN BRINGING It TO LIFE FOR OTHERS TO SEE IN THE FORM OF CONTENT. JAY LOOKS FORWARD TO HELPING GROW NOT ONLY IRON FOX’S SOCIAL MEDIA BUT THE COMPANY BY CREATING A SYSTEM THAT CAN EVENTUALLY BE TAUGHT TO OTHERS IN EXPANDING THE DEPARTMENT AND TEAM TO EXPAND THE COMPANY.